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There are still a surprisingly amount of businesses that do not use video to help market your businesses. The reason I have found is businesses are worried about the cost and complexity of a video production. And up to about 2 years ago, this was a valid concern. Now there is a ton of pro-sumer level equipment to make videos significantly cheaper than several years ago.

I work with customers to batch the cost of creating multiple videos in a single day. A one time set up and a series of videos that can be edited and pushed out at the same time is cheaper for me, and also cheaper for you.

Microphones
  • 90% of users say product videos are helpful in the decision process.
  • Dr. James McQuivey estimates that one minute of videos is equal to 1.8 million words.
  • 4X as many consumers would prefer to watch a video about a product than to read about it.
  • Using the word “Video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
  • Including a vdieo on a landing page can increase conversions by 80%.

THE STORY IS MOST IMPORTANT

While the story is always most important, having the right equipment helps. Some of our equipment we use include:

 

  • Canon Cameras and Lenses
  • Sennheiser G3 Wireless Lapel Systems
  • AXRTEC LED Lights – Daylight Balanced – 95% CRI
  • Zoom H4N
  • iPhones
  • Premiere Pro CS 6