Email Marketing is one of the most overlooked marketing programs for businesses, both big and small. In fact, the global consulting firm, McKinsey and Company did a study and found email marketing is 40 times more effective than Twitter and Facebook marketing combined.

There are several reasons for this including:

• 98% of internet users have an email address. Compare this to Facebook with a 70% penetration rate and Twitter at 30%
• You don’t need to worry about algorithm changes that determine if your customer sees your message
• You own your list. No matter if Facebook or Twitter go out of business, you will always own your email list.
• Easier to personalize the message.
• Easier to add value to a prospect.

How do we get customers to keep coming back? We use “Lead Magnets” to entice visitors to sign up to our list. A lead magnet is anything of value to a prospect. It can be as simple as a coupon, but we prefer to use either PDF’s or small video courses that adds a ton of value, gets them used to your brand and makes it easier to ask for the sale.

For my restaurant clients, a “Birthday Club” is an effective way to market to people on the very days they want to go out to dinner, a day of celebration.

The beauty of email marketing, is your ability to automate the entire process using an email marketing system. These system start as little as $50 a month and are one of the best investments you can make.